CAMPAIGN / MOTION
OFFSCRIPT
Culture, without the script.
CHALLENGE
Create a festival identity that can hold a range of artistic voices without becoming visually predictable.
Create a festival identity that can hold a range of artistic voices without becoming visually predictable.
APPROACH
We built a system around interruption. Cropped letterforms, a sharp accent and kinetic typographic rules create tension while preserving a clear hierarchy.
We built a system around interruption. Cropped letterforms, a sharp accent and kinetic typographic rules create tension while preserving a clear hierarchy.
OUTCOME
A campaign concept across print, social and environmental applications, with a motion vocabulary that extends the identity. This is an original fictional case study created for the UNFORMED template.
A campaign concept across print, social and environmental applications, with a motion vocabulary that extends the identity. This is an original fictional case study created for the UNFORMED template.
HAVE A BEAUTIFULLY STRANGE IDEA?
We should probably talk.
START SOMETHING