IDENTITY / ART DIRECTION
MONOFORM
An identity you can hear.
CHALLENGE
How do you give an independent record label a visual language as distinctive as its sound?
How do you give an independent record label a visual language as distinctive as its sound?
APPROACH
We treated the letter M as a sound wave: stretched, distorted and repeated. A disciplined typographic system creates space for an expressive mark to behave differently on every release.
We treated the letter M as a sound wave: stretched, distorted and repeated. A disciplined typographic system creates space for an expressive mark to behave differently on every release.
OUTCOME
A flexible identity spanning sleeves, artist announcements and a digital listening experience. This is an original fictional case study created for the UNFORMED template.
A flexible identity spanning sleeves, artist announcements and a digital listening experience. This is an original fictional case study created for the UNFORMED template.
HAVE A BEAUTIFULLY STRANGE IDEA?
We should probably talk.
START SOMETHING